NETWORKED
Based
on Google, the word Network brings the meaning of linking with machines in
order to operate effectively. In entrepreneurship, entrepreneurs need to have
networked trait in their minds. Networked in this context would mean to have
interactions with other people to exchange information and develop contacts,
especially to further one's career. Nowadays, social medias have helped a lot
of entrepreneurs to make their business grow. For instance, Arieni Ritzal, a
Malaysian entrepreneur who owns Gula Cakery in Shah Alam.
Arieni
Ritzal started her baking business on Instagram with the same name of her cafe
now, Gula Cakery. She posted her baking pictures and gained a lot of customers’
requests. Back then, she delivered her cakes to Subang and Klang Valley areas.
By entertaining customers like this, she met a lot of people and attracted more
customers to buy her cakes.
After
some time, Arieni Ritzal appeared on television and this made her well known.
She realized she wasn’t capable of baking all of her customers’ requests on her
own, therefore she started her own cafe. Gula Cakery now has 7 workers working,
baking and cooking alongside with her. They will tell their special menu for
each day online, both on Facebook and Instagram. The opening and closing time
would also be announced through Instagram. She used the internet to communicate
and interact with people, in the same time to attract more customers coming.
Arieni
Ritzal is the example of having the networked entrepreneurship trait by
appearing on the television, using the Instagram to connect with customers, and
not forgetting by creating more job opportunities to people out there.
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